Ricoh Innovations, a company known for its mastery in the printing business has developed an image recognition and matching solution that allows the developers and stores alike to provide customized information regarding their products by using the Occutag APIs. The solution available as a limited period free trial would have to be paid for after the end of trial period. The APIs make use of the phone’s camera hardware and query back the database with the results as a response.

Ricoh claims that the software has a latency of less than a second and works all kinds of devices. Currently solutions making use of the Occutag APIs are available for the Windows, Android and iOS platforms.

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