Big Basket recently launched a new brand of on demand coffee service called ‘fresho’. The service is aimed towards providing the best, most authentic and the freshest coffee that a customer can get. The market is crowded with a multitude of coffee brands but none of these are as fresh as being ground on the day the product is delivered. Being an ‘on-demand’ service, the coffee is ground only after the customer places the order. This not only ensures that the coffee is closer to being authentic in taste but also reinforces the age old practice of south India where traditionally the coffee was bought from stores that stocked freshly roasted beans would be ground only when the customer asked for it at the store.
To quote Big Basket, “Fresho Coffee is pure filter coffee ground to order. The coffee beans will be ground against order to maintain freshness. The aroma of freshly ground coffee is so invigorating that you always crave for more. The coffee is 100% pure coffee with no added chicory. It’s a blend of Arabica (35 years old) and Robusta (75-80 years old).The coffee comes from a high elevation bean which is bigger and has greater intrinsic value and is produced at the foothills of Baba Budangiri hills in Chikmaglur. We have launched 5 exciting flavors –
1-Dark Nectar – A delicately processed coffee with a naturally sweet flavor
2-Smooth Caramel – A unique coffee blend with a deep caramelized flavor
3-Exotica – A dark roasted, heavy bodied, great tasting coffee
4-Morning Dew – A beautiful blend with a touch of sweetness
5-Noir Crème – The rich, deep taste of mildly bitter coffee”
We were privy to the taste of the coffee when it was launched. A blind tasting was performed to find out who loved which coffee. As a coffee connoisseur, we did blind tasting of each coffee, both with and without sugar. Each coffee was as different as each of us bloggers. None of us seemed to like the same coffee. Truely, each coffee was as different and fresh as all of us. fresho is truely fresh and sticks to its commitment of delivering fresh and pure coffee with no added chicory which is there in most of the coffees available today commercially in varying quantities. The coffee itself is competitively priced and ranges from Rs. 46 – Rs.99 with the price averaging out at Rs. 75 per 100 gm.