Ø Available on iOS and Android 4.0

Ø Comes packed with unique features – Live HomeShop18 TV channel and inbuilt QR code scanner

Ø Users can now shop easily while on the go

Ø HS18.com app is already trending as the top lifestyle app at the iTunes store

Bangalore, 05 March 2013: HomeShop18, India’s leading virtual retailer, is giving a new meaning to mobile shopping by taking a big leap in M-commerce. Soon after launching Scan N Shop, India’s first virtual shopping wall at T3 Terminal of Indira Gandhi International Airport, the virtual pioneer now launches mobile shopping application for iPhone and Android 4.0 phones. HomeShop18 customers can now stay connected 24×7 to HomeShop18, wherever they go. To download they just need to search HS18 on the app stores of their smart phones. Besides an amazing shopping experience and a great user interface, the unique app comes packed with first of its kind features like Live TV streaming and an inbuilt QR code scanner.

With the new apps, HomeShop18 empowers shoppers to ‘Shop Unwired’. Now, they have the freedom to shop for apparels, accessories, gadgets, fashion and lifestyle products etc. through their mobile devices while on the go. At present, smart phone market is growing at 80% per year and as per Nielsen data, smart phones contribute to 17% of total mobile phones sold in India. If all this is an indication, it’s indeed a logical step for HomeShop18 to extend their shopping experience on mobile.

Sundeep Malhotra, CEO and Founder Homeshop18.com and Homeshop18 TV said, “The launch of HomeShop18’s m-commerce initiative is another testimony to our unique multi screen strategy. We are committed to providing our consumers convenient shopping alternatives from their homes, work places and now on-the-move. Our applications are ahead of the times in terms of both the technology and user experience we offer.”

Sundeep added, “Online shopping in India is going through a transformative phase driven by technology and changing lifestyles. With 30 million (and growing) smart phone users and the increasing usage of smart phones, we believe ‘shopping on mobile’ is here to stay. It’s inevitable to bring shopping on the mobile screens of this smart phone generation. Internationally, popular e-commerce brands are already generating around 10% of their transactions through mobile phones; we can expect a similar trend in India in the coming years.”

With the launch of HomeShop18 apps, shopping will never be the same. One can now just browse through 12 million+ products and get them delivered at their doorstep. It also integrates multiple shopping channels offered by HomeShop18. Additionally, the simplified checkout process will enable users to enjoy a great shopping experience through their mobile devices. User can instantly view details of a product with just a click. Order can also be placed by calling up the call centre.

Benefits that come packed in HS18 App are:

· Shopping Unwired.

· Easy sign in to your HomeShop18 account.

· Users can easily synchronize their personal shopping cart with the website.

· Browse products by category / sub-category or search products by keyword.

· Enjoy live stream of HomeShop18 TV channel.

· The app comes with a pre installed QR scanner for user’s convenience.

· Users can also order with a click to call option on product page

· Cash-On-Delivery option on all products to ensure ease and

· View your Order status anytime you want through the app

· The iPhone app can be downloaded from the below link:

o https://itunes.apple.com/us/app/hs18.com/id593437970?ls=1&mt=8

About Homeshop18:

HomeShop18 is India’s first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile.

Started in 2011, HomeShop18.com is the e-commerce arm which is setting a benchmark in the ecommerce industry by offering innovative, differentiated and demonstrative retail experiences on the Internet.  With the introduction of M-Commerce in a unique format,  HomeShop18 has redefined the way Indians shop using mobile phones. HomeShop18.com has emerged as the largest e-retailer in India with a monthly reach of over 5.3 million unique visitors (ComScore Data, Jan 2013) a 156.2 % increase year on year.

As a pioneering player in the space, HomeShop18 changed the way Indians shop by launching India’s first 24 hour Home Shopping TV channel in 2008. Today, HomeShop18 reaches a strong loyal customer base of 100 million+ consumers and 20 million+ households in a week with an impressive portfolio of over 11 million products across multiple categories and a logistical reach of over 3000 locations across India. HomeShop18 strives to provide high quality products at exceptional value to consumers through innovative, differentiated and demonstrative retail experiences on Internet, TV and mobile. From the stage of product selection, to placing the order & all the way to the final delivery at your doorstep – an experience that you can depend upon! Great products & established brands, multiple payment options and time bound delivery – HomeShop18 is committed to building a credible proposition for both the consumer & its partners.

For details on HomeShop18 shows and its various products, customers can call 1800-1800-918 or they can log on to www.homeshop18.com and check exciting offers.